I'm not much of a whiskey drinker, but my friend just gave a presentation on Johnnie Walker's marketing campaign, and I am really impressed. The print ads are so simple yet so inspirational and provocative. I also love that they incorporate the same "striding man" logo that the brand has used for over 100 years. I believe that this marketing campaign was meant to target young professionals, and I think that they did a great job. Another impressive aspect of this campaign is how the "keep walking" message is so universal--I would love to go to work for the company that came up with this.