Thursday, November 19, 2009

johnnie walker

I'm not much of a whiskey drinker, but my friend just gave a presentation on Johnnie Walker's marketing campaign, and I am really impressed. The print ads are so simple yet so inspirational and provocative. I also love that they incorporate the same "striding man" logo that the brand has used for over 100 years. I believe that this marketing campaign was meant to target young professionals, and I think that they did a great job. Another impressive aspect of this campaign is how the "keep walking" message is so universal--I would love to go to work for the company that came up with this.

print:
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(via idea-sandbox.com)
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(via independence05.com)
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(via idea-sandbox.com)
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(via advertka.ru)

television:

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