Friday, December 25, 2009

“You can have anything you want - if you want it badly enough. You can be anything you want to be, do anything you set out to accomplish if you hold to that desire with singleness of purpose.”
Abraham Lincoln

Tuesday, December 15, 2009

2009 in photos

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(via boston.com)

Check out this link from the Boston Globe. There are some very beautiful and moving photographs.

Monday, December 14, 2009

chanel

chanel


Since its earliest days, the House of Chanel has had a reputation for being innovative, cutting edge, and taking risks. In 2005, Chanel continued that tradition when they introduced a viral movie commercial starring Nicole Kidman. While many luxury brands turn their noses at viral and social media marketing, Chanel decided to take a chance and do what they do best—put out a beautiful and superior product.

The 2005 mini-film commercial was directed by Baz Luhrmann (director of Moulin Rouge) and starred Nicole Kidman. With this commercial, Chanel sought to reposition their classic Chanel No. 5 perfume by making it appeal to a younger generation of American consumers. The perfume had previously had the stigma of being their grandmother’s scent rather than one they would purchase and sport themselves. The commercial features a forbidden love story between a glamorous runaway movie star and a man clearly below her social status. “Most modern consumers associated the fragrance with the romantic lifestyle of mid-century France”, so the commercial was set in New York which I imagine was meant to play off of the popularity of the show Sex and the City with young American women. Collectively, this video has received over 2 million views and over 1000 comments. Chanel notes that the perfume continues to be their biggest money-maker in the fragrance world.



Considering the 2005 Nicole Kidman commercial a success, Chanel decided to create a second cinematic commercial spot in 2007 to launch their modern perfume Chanel Mademoiselle. The goal was to launch this perfume without interfering with the target markets established for Chanel No. 5. The commercial features Keira Knightly as a modern representation of Coco Chanel. The spot incorporates various historical elements associated with the House of Chanel: “the men’s shirt, the classic hat, the famed mirrors of Chanel’s Paris apartment, the camellias woven into a bracelet; all with a touch of elegance, sophistication and romance.” While not as successful as the previous video, the Keira Knightly commercial still received over half a million hits, and generated a great deal of buzz on blogs. The print ads associated with this video actually received more attention than the video.



Earlier this year, Chanel took yet another venture into cinematic commercials and viral marketing. This film was once again associated with Chanel No. 5, only this time, the goal was to reach the entire international community while creating hype for the upcoming release of the movie Coco Before Chanel. This video stars the popular French movie star Audrey Tatou and is directed by Jean-Pierre Jeunet (director of Amelie). This film, while lacking many of the traditional codes of the brand, strongly carries the message of romance for Chanel No. 5. Of the three, this commercial appealed most to me as it features an independent young woman who is traveling alone, and manages to seduce a fellow traveler with her Chanel No. 5. I love the mix of independence and fate as the two travelers see each other from a distance too far to connect, then finally they do meet up in the train station. I feel that this commercial epitomizes what the House of Chanel and Coco Chanel stand for and wish to convey—romance for the independent woman. Current metrics for this commercial show that it has had over 200,000 views on YouTube, and it has generated a huge buzz in the fashion blogging world.

Saturday, December 5, 2009

26. Graduate from College

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Well, I can now cross that one off of my list! Today, I graduated with a B.S. in Marketing. While the 8am ceremony seemed like one last jab at us students, it didn't take long for our excitement to raise our energy levels. It still feels surreal to me--I'm not sure when I'll actually feel that I've accomplished this. I still feel as though I'm an undergraduate student even though I was more than happy to leave my final undergraduate lecture.

I am so thankful to my parents for supporting me through a year and a half of journalism school in Southern California, one semester off to decide on a change of major, and then three and a half years of business school. I never could have done it without their support financially, emotionally, and mentally. While my siblings and I were growing up (and still to this day), my parents have always told us that we could do anything we set our minds to do. For several years, I thought that my dear mother was the origin of the quote: "Shoot for the moon. Even if you miss, you'll land among the stars." (Brian Littrell) As far as my career is concerned, I think that the best advice that my mother ever gave me was to go out and get a job in the career I was considering. This advice helped me realize that journalism was not my ideal career, and it also helped me realize that I was born for marketing. I really do have the most wonderful parents.

So, what's next? Well, as per my mother's recommendation, I am thinking about taking some more artsy classes next semester. I'm looking into taking 2 of these 4: piano, French, ballet, and some cooking classes. Then, I'm thinking about starting either my MBA or law school next fall or next spring--we'll see how things go : )

Wednesday, November 25, 2009

"I cannot fix on the hour, or the look, or the words, which laid the foundation. It is too long ago. I was in the middle before I knew that I had begun."
Jane Austen, Pride & Prejudice

Tuesday, November 24, 2009

Thursday, November 19, 2009

johnnie walker

I'm not much of a whiskey drinker, but my friend just gave a presentation on Johnnie Walker's marketing campaign, and I am really impressed. The print ads are so simple yet so inspirational and provocative. I also love that they incorporate the same "striding man" logo that the brand has used for over 100 years. I believe that this marketing campaign was meant to target young professionals, and I think that they did a great job. Another impressive aspect of this campaign is how the "keep walking" message is so universal--I would love to go to work for the company that came up with this.

print:
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(via idea-sandbox.com)
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(via independence05.com)
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(via idea-sandbox.com)
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(via advertka.ru)

television:

Tuesday, November 17, 2009

update

So, I haven't been posting for the past couple of weeks because so many wonderful things have been happening in my life! Here's a brief recap:

I took a long weekend up to Seattle to visit my dear friend, Kimbra. We hit up some great restaurants and clubs, drank a lot of Zoka, walked around the Green Lake several times, and browsed Pike Market where all of the beautiful fall floral arrangements made me wish that I hadn't booked a flight with a layover!

I have a new job! I am the new marketing director at a prominent financial group in Reno, and so far I am loving it! I really enjoy all of the people that I work with, and they are keeping me really busy. I get to prepare and pitch my first paid marketing plan for 2010 in a couple of weeks!

And last, but certainly not least, I have a new boyfriend. We met when I was going to school down at Biola and have kept in touch over the last 5 years. He came up to visit me in Reno a couple of weeks ago and things finally fell into place for us. : )

I couldn't be happier, and I feel like the luckiest girl in the world : )

Sunday, October 25, 2009

Wednesday, October 21, 2009

the great fall cleanout: linen closet

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This is one area of my house which I always avoid because this is where I typically "store" anything that doesn't go anywhere else. I'm not sure I love these plastic boxes in here--I might get some different bins at some point, but it does look so much better! Since I hope to be moving to a new city within a year, I've been getting rid things much more liberally than I usually do, and that is certainly making the organizational process afterward so much easier! : )

Saturday, October 17, 2009

Friday, October 16, 2009

time for a change

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(via weheartit)
Yesterday my department was laid-off, and today was my last day of work. It's sad, but the timing isn't really that bad for me as I will be graduating this December and should be looking for a full time marketing position right now anyway. I actually already have one interview lined up for Monday, so keep your fingers crossed! I can't believe that I'm applying for my first full time job--it's actually pretty exciting!

Anyway...being unemployed is going to leave me with a lot of time on my hands, so I thought I'd make a list of things that I want to accomplish during what I hope will be a very short period of free time.

  1. Help my mom with some organization projects around her house.
  2. In turn, have my mom alter some of my clothes for me : )
  3. Try to get into some of those midday classes at the gym.
  4. Do a lot of reading.
  5. Get ahead on my school projects.
  6. De-clutter my e-mail accounts.
  7. Spend some time in the lab honing my Photoshop skills.

Wednesday, October 14, 2009

the great fall cleanout: closet

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My closet typically stays fairly organized. However, it seems like there comes some point where I just stop putting things away properly, and it just snowballs. This project came at just the right time. Once again, I weeded out quite a few items to sell/donate, and once again, it just feels so good! I have to admit, this closet is my favorite room in this apartment : )

Looking forward to tackling next week's project which is the pantry/linen closet!

Thursday, October 8, 2009

glitter pumpkins!

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I made some glitter pumpkins again this year! They're so pretty I just couldn't help myself : )

Wednesday, October 7, 2009

the great fall cleanout: storage area

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everything out of the closet
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after!
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I signed up to participate with Kotori's The Great Fall Cleanout! I was excited to see that the storage area was the first area on her list because I have been avoiding mine...basically since I moved into this apartment 2 years ago. I finally have all of my Christmas decorations in the same box, I got rid of a bunch of stuff (which I always love to do!), and now my bike fits in there again (which is much nicer than having it in my bedroom)!

Go ahead and make fun of me, but I just love the way things look and feel when they're clean/organized. It's just one of those little things in life that makes me happy.

Sign up here if you also have a need to do some fall cleaning/organizing. Next week's project is to tackle your clothing closet!

Friday, October 2, 2009

"But there is suffering in life, and there are defeats. No one can avoid them. But it's better to lose some of the battles in the struggles for your dreams than to be defeated without ever knowing what you're fighting
for."
Paulo Coelho

Friday, September 25, 2009

the marina

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There are little pockets of Reno that I really enjoy. One of those pockets is the Sparks Marina. Tonight, Katie and I stopped by the Forever 21 soft opening where I picked up a fun green & black plaid scarf, a great layered chain necklace, some stackable rings that have a grandma-jewelry feel, and a grey satin headband with a quirkily oversized bow. After wandering through the gigantic store for about an hour and a half, we headed over to the marina for some fish tacos. Yum... : )

Thursday, September 24, 2009

dinner & a movie

dinner.
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I love working with produce that is in season, and fall produce season is one of my favorites. This yummy salad is comprised of a 5-lettuce mix, thinly sliced pear, green & purple grapes, pecans, gorgonzola crumbles, and a balsamic vinaigrette.
drink.
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My dad bought a bottle of this Ironstone Obsession Symphony and I ended up buying another bottle of it when I was doing my grocery shopping this week.
movie.
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(via amazon.com)
This was actually my first time watching The Talented Mr. Ripley. I really enjoyed it--it definitely has a very interesting and well-developed plot which I find typical for movies/roles chosen by Matt Damon.

Tuesday, September 22, 2009

advertising

In my Integrated Marketing Concepts class we've been discussing the good/bad/ethical sides of advertising. Do companies have an obligation to society in their advertising practices? One topic which we ended up spending a lot of time discussing was female body image, particularly for girls in high school and younger.

This video isn't anything new, but my friend used it in her presentation last night and I found it captivating. Hopefully it will encourage all of the beautiful women who stumble across it here : )

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(via weheartit)

Autumn Begins!

"Delicious autumn! My very soul is wedded to it, and if I were a bird I would fly about the earth seeking the successive autumns."
George Eliot

Monday, September 21, 2009

leverage

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(via impawards.com)
The Netflix recommendation feature recently brought this television show to my attention. Leverage stars Timothy Hutton as Nathan Ford and Gina Bellman as Sophie Devereaux. The two are the fearless leaders of a team of con artists which functions as a modern day Robin Hood with the tagline, "sometimes bad guys make the best good guys." The cover firm, Leverage, takes on clients who have been wronged in some way by the very wealthy, and the team cons them in order to right the wrong. So far, there are two seasons of this clever and engaging show (both of which are available on Netflix "Watch it Now" at the moment!). Leverage is family friendly, so you can even enjoy it with your mom : )

Sunday, September 20, 2009

diy: headbands

As my mother, sister, and I were wandering around Target yesterday afternoon, we happened upon the accessories section and fell in love with some of the headbands that we saw. Valerie and I decided that we should stop at Michael's on the way home to find some supplies for making our own headbands. We found some great little feather plumes and the little glittery silver leaves with a Grecian feel were found in the Christmas crafts/decorations department. We used a plain scunci headband to make the feathered headbands, and double-stranded headbands from Claire's for the silver leaf headbands. I can't wait to wear these out!

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Thursday, September 17, 2009

craving:

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Tartan Scarf {Topshop $32}
While I love plaid, I'm very picky about the colors and the lines. I love how the blues and greens on this remind me of my school uniform days. This scarf would look perfect paired with my charcoal gray peacoat.
Keegan Plaid Coat {Delia's $100}
I've been looking for a fun coat to add to my collection of basic black overcoats and military-style jackets for the fall/winter weather. The cheery red and feminine cut of this coat would give me a reason to look forward to the cold walks to class this winter.
Ruffle Checked Pencil Skirt {Topshop $70}
What's not to love? This looks like a grown-up, sexy version of my school uniform skirts from high school. And, I'm loving the pencil skirt sillhouette right now.
Eclectic Sequin Bib Necklace {Forever 21 $18}
These pretty bib necklaces are everywhere right now. They're a fun way to add some sparkle/interest to an otherwise neutral look. I would love to pair this with a heathered grey tee, some black skinny jeans, and black or nude pumps.
Flower Sequin Cutwork Top {Topshop $90}
As my wardrobe consists of mainly black tops, it is unusual for a white top to catch my eye. I love the floral design that the sequins make--it makes the top feel vintage and modern at the same time.
Sequin Mini Skirt {Forever 21 $16}
When we were down in LA at the beginning of the summer, my sister and I went to this great thrift store where I found a Betsey Johnson scalloped sequined mini skirt for $20. And...I didn't buy it. Ever since then, I've been dying to get my hands on a black sequined mini.
Vintage Fur {ebay}
I've been wearing a faux fur coat for years now and I ALWAYS throw it on when I'm feeling a bit under the weather. I love the way this one is long and feels like a wrap. It looks so cozy for those cold days when you don't really want to go outside.
Plume Feather Mini Skirt {Intermix $765}
This skirt is beautiful. If I had $800 to drop on a skirt, this would be mine. I love the color of the features, and the texture is amazing. I would definitely pair this with black opaque tights and some killer stilettoes.
Calvin Klein "Parma" {Zappos $120}
I actually own these shoes, and they are gorgeous! I didn't like them at first, but once I tried them on, I couldn't take them off. The snakeskin lends them an almost iconic feel. I think I'll be wearing these shoes for many years to come.

Monday, September 14, 2009

transitioning

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Over the weekend, I decided to set aside some time to take down my spring/summer lights and lanterns to transition into fall. I stopped by Starbuck's to grab my token Pumpkin Spice Latte for the season, then I popped You've Got Mail into the DVD player. This is becoming my little tradition : )

I bought these adorable little jack-o-lantern paper lanterns at World Market last year, and they still make me smile everytime I see them : )

Sunday, September 13, 2009

dawn patrol

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Jackie, Emily, Emily's fiance, and I all woke up way too early this morning to go to the dawn patrol of the Great Reno Balloon Races. Jackie bought Dough Boy donuts for us yesterday which was a nice treat for the early morning hours. I can't even remember the last time I ate a maple bar.

The "glow show" really is very pretty, and I love seeing all of the colorful balloons floating in the sky once the sun rises. This weekend always marks the beginning of the fall season for me for some reason.
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(via post secret)

Saturday, September 12, 2009

girls' night-ish

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Emily, Jackie, and I went out with to our favorite local Irish pub for some drinks, then we headed over to our favorite DB watering hole for some yummy french fries before heading home to get a couple of hours of sleep before dawn patrol! I love these girls.

P.S. Photo taken on the new phone! Definitely still playing around with it...

Friday, September 11, 2009

new phone!

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(via dcellphone.com)
After much deliberation, I finally decided on getting the BlackBerry Tour 9630. After some input from some of the guys in my life, I decided against getting a touchscreen phone. I'm so thankful for all of the input because I love this phone so far! It's a world phone, has Microsoft Office mobile, and the internet connection is amazing! I have a feeling I'll be playing with this for the rest of the night... : )
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(via overflowing)

Tuesday, September 8, 2009

"It was only necessary for him to know that something could be done, and he could do it without looking to see how other people did it."
Robert Berman, on Stephen Hawking

Wednesday, September 2, 2009

shops i wish we had in reno:

  1. American Apparel
  2. Urban Outfitters
  3. Forever 21 (coming soon!)
  4. H&M
  5. Anthropologie
  6. Ikea
  7. Zara

is that really asking too much? and to be honest, i would love a nordy's, but I know that is asking too much...

Wednesday, August 26, 2009